When setting out to create an eCommerce website, user-friendliness should be your foremost priority. Shopping is all about the customer, and it’s important that your online store prominently reflect this simple fact. Unfortunately, a staggering number of eCommerce sites place too heavy an emphasis on chic visuals and other aesthetic elements. While the general look of your site is certainly important, providing visitors with the best possible shopping experience should be job one. With this in mind, take the following factors into account when creating your next eCommerce website.

1. Don’t Require Registration

Requiring customers to register for an account with your store in order to make a purchase is a big mistake in this day and age. For one thing, modern-day consumers value convenience above all else – and when it comes to checking out, the last thing they want to do is spend several minutes creating an account with a store they may never visit again. Additionally, with such an overwhelming abundance of online stores from which to choose, customers who are pressed for time will have no problem finding another store from which to make their intended purchase. At the end of the day, no one enjoys account registration, and there’s no good reason your site should require it.

2. Mobile Optimization is Paramount

These days, most web traffic comes from smart phones and tablet devices instead of traditional desktop and laptop computers. As such, it’s imperative that any eCommerce website that wishes to remain competitive in the current marketplace prioritize mobile optimization. If your site is unable to properly load on mobile devices, you’ll be losing out on a substantial amount of business.Fortunately, the knowledgeable experts and cutting-edge design tools found at http://1shoppingcart.com/packages can prove useful in helping you create a website that’s fully optimized for mobile users.

3. Encourage Feedback

Encouraging feedback is part of offering customers a fully-interactive shopping experience. For this reason, make sure to attach commentary boxes and feedback sections to every product listing on your site. Even unfavorable reviews can prove beneficial, as they foster discussion and imbue your store with a sense of genuineness.

Your eCommerce website should not be an exercise in style over substance. As you’ll find, most modern-day consumers would rather enjoy a convenient, hassle-free shopping experience than explore a site that looks great but is cumbersome to use. When putting together an eCommerce site that prioritizes customer convenience, do away with registration, take mobile optimization seriously and openly encourage user feedback.